Average AdSense eCPM by Niche

Posted by Rich Dennis on Feb 15th, 2010

         

AdSense is an ad serving application that is run by Google Inc.  Website owners can sign up to the program and serve ads on their sites.  Advertisers bid against each other for the best placement on these sites and the website owners are paid each time an ad is clicked on by a visitor.

Many people have used AdSense to create a full time income.  If you are considering building a website that utilizes the AdSense program, consider the following list of estimated eCPM (estimated cost per thousand).  The list contains different niches and the expected amount of money they will make per thousand visitors.

Technology               $10.00
Legal                     40.00
Banking and Finance         30.00
Medical Treatment         20.00
B2B                 15.00
Machinery or Equipment         15.00
Miracle Drugs or Vitamins     15.00
IT Hardware             15.00
Jobs                 12.00
Education             10.00
Medicines             10.00
Science                  8.00
Automobile              6.00
Webmaster or Hosting          5.00
Fitness                  5.00
Consumer Durables          5.00
Hotels and Travel          4.00
Dating                  4.00
Social Networking          3.00
Fashion and Clothing          2.00
Music                  2.00
Books and Online Content      2.00
Gaming                  1.50
Sports                  1.50
News                  1.00
Random Blog                1.00

8 Responses for “Average AdSense eCPM by Niche”

  1. Thanks for sharing this article. I don’t think that technology niche will be that good. I have technology blog and don’t earn that ecpm
    Anyway thanks

  2. blowww says:

    thanks a lot for sharing this information. At least I know how my micro niches earn from Adsense.

  3. thanx for sharing this list. I have bookmark it for future use.

    Thanx a lot for this helpful sharing.

  4. Nick says:

    Is the list based on 1000 impressions or 1000 visitors?

    I find them to be quite low. I run several niches sites and the ones that are on the list have double or triple the eCPM you listed.

  5. I was searching for high paying adsense niches and it led me to this list .. Thanks a lot.

  6. Nice work! I used to always think going for the high ecpm was the way to go. But now ive re-evaluated by plan, you seem my average earning sites are much more reliable in terms of a stead income. The high ecpm are erratic without rhyme or reason earning fluctuate by up to 50% month by month.

  7. Rick says:

    Interesting, with web hosting affiliate commissions are at a premium, with Adsense, the payout is on the lower end.

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